Clean lines, clear mind. Discover Zlín’s industrial elegance at your own pace

Welcome to Zlín. If you are the kind of traveller who prefers to skip the rigidly scheduled tour groups and set your own itinerary, this eastern Czech city is a complete revelation. Tucked away in the lush, undulating landscapes of the Moravian region, Zlín is an architectural anomaly that demands to be explored at your own pace.

While most classic European towns boast medieval cobblestone squares and Gothic spires, Zlín proudly wears its industrial heritage on its sleeve. This is a city entirely transformed by vision, ambition, and footwear. Exploring Zlín means diving into an urban layout designed for efficiency, surrounded by pristine nature that practically begs to be traversed by the independent traveller. Whether you are wandering on foot or arriving on two wheels, Wheely Tyred knows that having the freedom to linger at a museum or take a detour through a forest path is what makes a trip truly unforgettable.

Before we dive into the absolute must-see attractions, you need to understand the man who built the city. Tomáš Baťa was a visionary shoemaker who, in the early 20th century, turned a quiet Moravian town into a global manufacturing powerhouse. He hired world-renowned architects to build a utopian city using functionalist design principles. Today, those red-brick and glass buildings stand as a testament to his dream.

Here are the top attractions you simply cannot miss when visiting Zlín.

The functionalist heart / A snapshot of Zlín

Zlín is a city forged by vision and industry, standing as a unique global example of functionalist urban planning. For those exploring this corner of Moravia, these five landmarks are the essential pillars of the city’s identity:

• Zoo Zlín and Chateau Lešná: A world-class zoological park divided by continents, featuring a striking 19th-century fairytale chateau at its centre
• Building No. 21 (Baťa’s Skyscraper): Once one of the tallest buildings in Europe, this functionalist marvel houses the famous elevator office of the company director and a panoramic rooftop terrace
• The Tomáš Baťa Memorial: A minimalist glass-and-concrete cathedral of industry, housing a replica of the aircraft in which the city’s founding father took his final flight
• 14|15 Baťa Institute: A cultural hub located in repurposed factory buildings, home to the Museum of Southeast Moravia and a vast collection documenting the history of the shoe empire
• Zlín Castle and Park: A historic retreat in the city centre that offers a lush, English-style park and a glimpse into the region’s pre-industrial, classical past

1. Zoo Zlín and Chateau Lešná

Consistently ranking as one of the most popular zoological parks in Central Europe, Zoo Zlín is vastly different from your standard animal park. For the independent traveller, this is a place where you can easily lose half a day wandering through meticulously designed habitats.

The zoo is intelligently divided into continents, allowing you to transition seamlessly from the plains of Africa to the dense jungles of the Amazon. You will not find yourself rushed along a strict pathway here; the sprawling, shaded grounds give you the breathing room to observe exotic wildlife, from red pandas to elephants, without feeling crowded. The sheer scale of the park means you can find quiet corners to relax, something that independent explorers always appreciate.

Situated right in the middle of the zoo grounds is the magnificent Chateau Lešná. Built at the end of the 19th century, this stunning piece of architecture provides a striking contrast to the wildlife surrounding it. With its ornate wooden carvings and opulent interiors, the chateau looks as though it were plucked straight from a fairy tale. Taking a self-guided stroll through the botanical gardens surrounding the chateau is an absolute must.

2. Building No. 21 / Baťa’s Skyscraper

No visit to Zlín is complete without standing in the shadow of Building No. 21, affectionately known as the Baťa Skyscraper. Completed in 1938, this 16-storey marvel was once the second-tallest building in Europe. For fans of architecture and industrial design, this is the holy grail of functionalism.

The building was the administrative heart of the Baťa shoe empire, constructed with a reinforced concrete skeleton and an unmistakable red-brick facade. But the true masterpiece of Building No. 21 is hidden inside: the boss’s office. To ensure he could oversee every department without wasting time, the director had his office built entirely inside an enormous elevator. Equipped with a desk, telephone, and running water, this mobile command centre allowed him to travel between floors whilst continuing to work.

Today, you can access the panoramic terrace on the top floor. Standing on the roof, you get an unparalleled, bird’s-eye view of Zlín’s unique grid layout. It is the perfect spot to map out your next move and appreciate the sheer scale of Baťa’s urban planning.

3. The Tomáš Baťa Memorial

Perched slightly above the city centre, the Tomáš Baťa Memorial is a breathtaking tribute to the city’s founding father. Following his tragic death in an aeroplane crash in 1932, this monument was commissioned to honour his legacy.

Designed by architect František Lydie Gahura, the building is a masterclass in minimalism. It utilises the exact same standard structural modules as the local factories—concrete pillars and vast panes of glass—but strips away all the internal floors and brickwork. The result is a soaring, light-filled cathedral of industry. Suspended dramatically in the centre of this open space is a replica of the Junkers F 13 aircraft in which Baťa took his final flight.

For the traveller who loves to absorb history in quiet contemplation, the memorial is deeply moving. The interplay of natural light and austere architecture creates an atmosphere that is both solemn and uplifting. It is a brilliant reminder of how much one person’s vision can shape a landscape.

4. 14|15 Baťa Institute / Museum of Southeast Moravia

To truly grasp how deeply shoes are woven into the DNA of this city, you must visit the 14|15 Baťa Institute. Housed within two beautifully restored former factory buildings, this cultural hub is home to the Museum of Southeast Moravia and the regional gallery.

The undisputed highlight here is the permanent exhibition dedicated to the Baťa phenomenon. Titled The Baťa Principle: Today Fantasy, Tomorrow Reality, the exhibition is a fascinating deep dive into the evolution of footwear and the global expansion of the company. You will find thousands of shoes on display, ranging from medieval footwear to traditional Moravian boots, and of course, the canvas sneakers that made Baťa a household name.

Because you are travelling on your own schedule, you can take your time interacting with the displays, studying the old factory machinery, and viewing the historical photographs that document Zlín’s explosive growth. It is a brilliant way to spend an afternoon and provides vital context for everything else you will see in the city.

5. Zlín Castle and Park / Zámek Zlín

In a city dominated by early 20th-century functionalism, Zlín Castle provides a welcome dose of classical history. Located right in the heart of the city, this chateau dates back to the 15th century, although it was heavily rebuilt in the Renaissance and Baroque styles over the subsequent hundreds of years.

While the building itself is beautiful, the surrounding English-style park is the real draw for those looking to escape the urban pavement. After a long day of exploring museums and skyscrapers, the lush green lawns and ancient trees of the castle park offer a tranquil retreat. It is the perfect spot to sit on a bench, review your map, and enjoy the slow, unhurried pace of independent travel.

Expanding your horizons / Moravia by bike

While the city centre offers a dense concentration of architectural wonders, the true magic of the Zlín region reveals itself when you take to the open road. At Wheely Tyred, we know that the ultimate freedom comes from travelling by bike, and Zlín is a fantastic basecamp for two-wheeled exploration. The surrounding Moravian countryside is woven with quiet, well-maintained cycle paths that allow you to escape the city limits effortlessly.

If you want to stretch your legs and explore beyond the city, there are several incredible destinations within a 20-kilometre radius that are easily accessible by bicycle. Just 15 kilometres to the east lies the town of Vizovice, famous for its magnificent Baroque chateau and the legendary Rudolf Jelínek distillery, where you can learn about the region’s traditional plum brandy. Alternatively, a scenic 6-kilometre ride west from the city centre will bring you to Malenovice Castle, a striking medieval fortress that offers sweeping views of the surrounding valleys. For a relaxed riverside journey, you can follow the Dřevnice River path down to the neighbouring town of Otrokovice, soaking in the serene Moravian landscapes along the way. Travelling by bike ensures you never have to miss the spaces between the landmarks, giving you a deeper, richer connection to this fascinating corner of Czechia.

Frequently asked questions about the top attractions in Zlín